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Revisiting mobile platforms with a German flavor

In my latest post I examined how Finnish software companies have been adopting Windows Phone as a development platform. Our preliminary data (130 responses) pointed out that quite well: Some 9% of Finnish software SMEs reported "significant" development using the platform in 2010 moving it into striking distance from Android.

When looking at plans for 2013, Windows Phone seems to be going even stronger, and it might even overtake Android. Of course, these numbers do not count actual development hours, but still tell that Windows Phone is being taken quite seriously at least in the Finnish developer community.

However, we were left puzzled about the scale of the phenomenon. Was there just a general WP “buzz” among Finnish companies that caused them tick the future-facing WP box in our questionnaire without having any concrete projects in mind? Or perhaps Finnish companies are seeing market opportunities within Finland due to Nokia's new strategy?

Our recently launched German sister study gives a bit of a roader perspective onto the topic. Similar to our study, it targets firms based on their industry classification. However, their findings of WP development also show that the platform is doing quite strong among firms that develop mobile software. To further compare the German situation to the most recent Finnish data (now with 341 responses), I drew the following graph.

It turns out that the Germans were developing for WP just as often as the Finnish firms1. As a disclaimer, the responding German firms were larger than the Finnish respondents (median revenue 500k€ vs. 285k€), and considered themselves to be software product firms more often (50% vs. 35%)2. Size however does not seem to shake the platform distribution much, but firm type does: Software development service firms are more likely to be interested in WP than software product firms. This means that Finnish development service firms are probably more keen on WP , as illustrated in the following image3

Looking at future plans, WP seems to be also much on the German companies minds as well, with about 30% of both Finnish and German firms planning significant software development (with service firms, the national differences even out). Conclusion: Planning future WP development in high numbers is not just a strange phenomenon in Nokialand.

Notes:
1The difference is not statistically significant.
2These differences are mostly a result of differences in the studies.
3The difference between Finland and Germany is not statistically significant probably due to the low number of observations in the ongoing survey.